“The Freakonomics of big data.”
—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One
This book is easily understood by all readers. Rather than a “how to” for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” These institutions are seizing upon the power to predict whether you’re going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.
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